Breathe in, Breathe out

A new sound installation at the Treasures Gallery, the British Library

In September 2022, Simon Leach Design embarked on a creative collaboration with the British Library, embarking on three "Pilot Projects." These projects represent an exciting opportunity to explore and experiment with various interpretive concepts in anticipation of the Library's forthcoming extension plans at its iconic St. Pancras site. This initiative aims to offer visitors fresh and engaging ways to experience the Library's collection during the development of permanent exhibitions.

The First Project: "Breathe In, Breathe Out" - A Sonic Journey: 

The inaugural project, "Breathe In, Breathe Out," takes visitors on a sensory journey. Curated by Eva del Rey, The project looks at the positive effects of sound on well-being and relaxation; the sounds are drawn from the Library's collection and encourage listeners to take a deep breath to bring them into the present moment. Nature sounds transport us to peaceful places, offering tranquillity amidst daily distractions. Dreams and dreamscapes also feature, highlighting the importance of rest and recovery. Studies indicate that various brain regions are activated when we listen to music, particularly those associated with emotion, memory, and movement. Sound distinctly impacts our breath, heart rate, and senses.

Our Design Approach:

Defining the Space: The pilot projects are positioned within the existing permanent galleries, providing a canvas to test novel ideas with the Library's existing audiences. To create a distinct and adaptable space for each of the three test exhibitions, we conceived a flexible framework that establishes a space within a space. This framework allows for an updatable graphic skin and the incorporation of different technologies for each project.

Graphic Treatment: 

Our colour palette and typography are a visual response to the evocative soundscape and the gallery setting. Exploring the concepts of hidden grids, scale, and rhythm in both sound and vision. The exhibition framework stands apart visually from the surrounding displays while harmoniously blending into the environment. The graphic information provides context and intrigue, inviting visitors to explore the interior sound experience.

The Build: 

The structure has openings on three sides, facilitating a seamless flow of visitors in and out. These openings also create intriguing sight lines and vistas within and through the installation. The inner walls are lined with cork to help create an acoustically balanced environment. This material change also sets the interior apart from the rest of the gallery and creates a relaxing, natural, and calming atmosphere. We've thoughtfully incorporated existing seating to encourage visitors to sit, meditate, and reflect for extended periods.

Collecting Feedback: 

Visitor feedback is at the heart of this project, serving as vital data for the future development of the British Library extension. At one end of the framework, we've installed a feedback station where visitors have been leaving overwhelmingly positive messages, offering valuable insights. The Library will further engage with curated evaluation sessions to delve deeper into visitors' thoughts, insights, and suggestions.

The soundscape:

The soundscape is mixed for eight-channel playback, creating an immersive surround-sound experience. The piece juxtaposes calming sounds with hints of suspense. Notable highlights include Jetsun Mila by Éliane Radigue, inspired by the 11th-century Tibetan yogi and poet Milarepa. Poems by Langston Hughes, WS Graham, and Caroline Bergvall evoke pleasant scenarios promoting calmness. The music encompasses a wide range of subtle tones, featuring delicate water bowls by Tomoko Sauvage and the haunting sounds of Iká by Skull Mask, played by Gosha Shtasel, who created the mix and is one of the Library's sound engineers. You can explore the entire track list on one of the display walls.

Conclusion: 

At Simon Leach Design, we thrive on pushing the boundaries of creativity, engaging diverse audiences, and exploring innovative ways to showcase organisations' collections. Our work with the British Library's "Breathe In, Breathe Out" project exemplifies our dedication to creating immersive, thought-provoking experiences that resonate with visitors and leave a lasting impact.

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